I helped start this company to fill an unmet need.
I have worked in communications and public relations for more than 25 years. For the most part, I have been part of small communications teams – groups with no more than five people. I have operated with both large and small budgets, and I have worked with and hired numerous consultants.
Some of the consultants have been brilliant. They have provided terrific advice about the many creative things we could do – such as developing an aggressive social media strategy, regularly drafting and pitching any number of media representatives. While their ideas often were fabulous, implementing them frequently proved extremely difficult. It wasn’t the complexity of the ideas, but rather the time and resources necessary to turn them into reality. Too often, what the consultants recommended was well beyond my team’s capacity to carry out. We needed their insight, but we also needed the human resources to make those ideas reality.
That mix of creative strategy and active implementation is all too rare in the communications world, and particularly for associations where I have spent much of my career. In creating OnWrd & UpWrd, we sought to help fill that gap. My partners and I will help you strategize. We will help you create powerful communications and marketing campaigns, and we will help create must-attend virtual and hybrid events. Perhaps most importantly, we will help you make these campaigns and events successful. We will help you with the implementation process. We will work alongside you and become part of your team.
We provide both inspiration and perspiration. Let us know how we can get to work for you.
-Meghan Henning
