Association Convention/Conference Media Program
Increase the value of your annual conventions and conferences with a strategic and dedicated media program. Our efforts are designed to attract more coverage for your events, establish your event as a platform for breaking industry news, and provide your exhibitors with an additional benefit and return on investment through media opportunities.
DELIVERABLES
- Create a robust, strategic plan for your event’s media program
- Identify target reporters, build custom press lists
- Identify and pursue opportunities for media partnerships with trade publications
- Lead press outreach
- Draft and distribute press releases around your association’s related news at the event both leading up to, during and after the event
- Pitch your association’s leadership for interviews and manage scheduling
- Work with your events team to ensure press needs can be met onsite, i.e. press room, interview rooms, etc.
- Develop and manage a press/media day for exhibitors to share breaking news in a press conference or live stream style event
- Create a media opportunities toolkit for exhibitors and provide 1:1 support for select exhibitors
- Provide 1 person for onsite support with media and press day at event (Travel & Expenses billed separately and subject to pre-approval from client)
- Handle reporter follow-ups after event
- Provide full report and debrief
Timeline: 5 months including 4 months leading up the event and 1 month after the event to allow for follow-ups
Your Investment: $30,000
Need something else? Contact us at info@onwrdupwrd.com for a custom package designed to meet your needs.
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Why work with Onwrd & Upwrd?
How many times have you hired a PR or marketing firm only to have them come back to you with a list of things for you to do? Well, we do the work. And the more we do, the more you can do.
As a diverse, women-owned firm, we are thoughtful, fair, respectful, socially conscious, highly skilled, and data-driven. We care. We listen. We plan. We strategize. We create. We execute.
We do the work.