Association Marcomms
Audit
An external audit of your communications efforts can help you uncover both strengths and weaknesses in your current processes, and identify opportunities for improvement and growth. Member value and ROI is everything for today’s associations. The end goal of the audit will be to provide you with a strategic editorial calendar and roadmap for the year to maximize your marketing and communications efforts — ensuring you meet your members’ needs, increase the ROI of their membership, and attract new members along the way.
DELIVERABLES
- Meetings & Interviews: OnWrd & UpWrd will conduct in-depth phone or video interviews with your association staff, key members, and stakeholders. Interviews will focus on your goals and objectives, where you can provide additional benefits to the membership, and explore challenges and opportunities in delivering content that resonates. This may also include the design and deployment of a membership survey to capture broader insights.
- Materials & Process Audit: We will inventory and evaluate your existing content and mechanisms for creating and distributing content. This includes a review of emails, newsletters, social media channels, website content, campaign metrics, and other member-facing communications. We’ll assess message clarity, consistency, engagement, and alignment with your strategic priorities. Additionally, we will conduct a general review of your industry’s media coverage to understand your positioning within the broader landscape.
- Audit Findings & Strategic Recommendations: The most important outcome of the audit is the roadmap it produces. We’ll deliver a written report and executive presentation summarizing our findings, opportunities, and key recommendations. This includes actionable next steps for elevating your messaging, maximizing content reach, improving engagement, and better aligning your marcomms strategy with member and organizational goals.
Timeline: An audit of this size and scope typically takes approximately six to ten weeks depending on availability of association staff and other interviews.
Need something else? Contact us at info@onwrdupwrd.com for a custom package designed to meet your needs.
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Why work with Onwrd & Upwrd?
How many times have you hired a PR or marketing firm only to have them come back to you with a list of things for you to do? Well, we do the work. And the more we do, the more you can do.
As a diverse, women-owned firm, we are thoughtful, fair, respectful, socially conscious, highly skilled, and data-driven. We care. We listen. We plan. We strategize. We create. We execute.
We do the work.