Content is king and in today’s world, video rules, but when you factor in all of the responsibilities already on the plate for your communications team, it’s not always easy to find the time to come up with and execute new video ideas.
Here are three quick videos you can create to share with your trade association members today:
- Video Message: Members often know and like to hear from your staff. Whether it’s the CEO, advocacy lead or head of research, you can quickly produce a video message on the latest happenings in your association to share via email and social media.
- Expert Interview – Feature Your Members: Take advantage of the subject matter experts you already have and conduct a quick interview with one of your members about the latest industry news and trends. These can easily be done on Zoom or a similar platform when in-person is not an option. Bonus: this provides another member benefit you can point to and those featured are likely to amplify the video over their company and personal social channels as well.
- Explainer Video: Use graphics and voice overs or text to create a simple video showcasing your association’s latest research results, advocacy positions, upcoming events and more. No one needs to get behind the camera for this one and user-friendly programs such as Canva allow for easy editing if you don’t have a big budget or video editor on staff.
Creating video doesn’t have to be painful or break the budget. If you’re struggling to add more video into your content streams, OnWrd & UpWrd can help you with everything from content strategy to creation and production.
