With the new year underway, there is often a hyperfocus on goal setting and looking forward. On the communications front, blindly setting goals, however, without assessing your current efforts can set you up for failure instead of success.
Here are three reasons why a communications audit can benefit your organization:
- It provides a comprehensive look at your communications efforts, vehicles and audiences, and tells you what’s working well, what’s missing the mark and where you can improve. It also lets you benchmark your efforts against competitors or similarly structured organizations.
- An audit lays out a full SWOT analysis outlining your strengths, weaknesses, opportunities and threats.
- You’ll come away with a clear roadmap for future success, allowing you to set smart goals and focus your communications efforts where you can have the most impact.
OnWrd & UpWrd can conduct a comprehensive communications audit for your organization that sets you up for success in 2022 and beyond. Pricing starts at $7,500. Reach out today to get started.
