GBTA Convention Packages
The OnWrd & UpWrd team has a deep expertise in the corporate travel world and the media landscape around it. Home to several former GBTA communications staffers and a former corporate travel reporter, let us join your team and share our proven insights, strategies and tactics for making the most of your media and content efforts at GBTA’s annual event. Choose from the packages below or create a custom package that best meets your needs.
Please note that O&U is an independent PR and marketing firm and in no way affiliated with GBTA.
Remote Social Media Support
- Develop a social media plan and content calendar leading up to, during and immediately after GBTA Convention
- Draft content, create graphics and leverage onsite photos (provided by client teams)
- Schedule social posts
Your Investment: $3,500
Remote Strategic PR Support
- Three, one-hour strategy meetings in the lead-up to the Convention to discuss your goals and objectives around media outreach, content and social strategy for the upcoming GBTA Convention. Our goal is to ensure you get maximum exposure and break through the clutter to have your brand seen and heard during the business travel event of the year
- Assess newsworthy announcement(s) to make during the Convention, draft and submit Media Day application on your behalf
- Apply for Broadcast Studio slot on behalf of one or more of your executives who will be onsite; coordinate and schedule interview time(s); draft questions and prep executives for interviews
- Craft pitches and lead outreach to onsite press list to set up onsite interviews for your team with reporters attending Convention
Your Investment: $5,500
Onsite PR + Social Media Support
- Three, one-hour strategy meetings in the lead-up to the Convention to discuss your goals and objectives around media outreach, content and social strategy for the upcoming GBTA Convention. Our goal is to ensure you get maximum exposure and break through the clutter to have your brand seen and heard during the business travel event of the year
- Assess newsworthy announcement(s) to make during the Convention, draft and submit Media Day application on your behalf
- Prep your spokesperson for video interview to make announcement on Media Day
- Reach out to reporters attending Media Day in advance of and during the event to provide additional collateral and secure a more in-depth interview around your announcement
- Draft and distribute press releases
Your Investment: $10,000
- Apply for Broadcast Studio slot on behalf of one or more of your executives who will be onsite; coordinate and schedule interview time(s):
- Draft questions
- Prep speakers for interview, onsite management
- Craft pitches and lead outreach to onsite press list to set up onsite interviews for your team with reporters attending Convention
- Prep executives for onsite interviews
- Staff onsite interviews
- Draft onsite social media posts – we can post directly to your channels or send copy to your team to manage posting
- Draft up to 2 blog posts for your website during Convention
- Produce and livestream one video from your preferred social media channel onsite
- Provide post-Convention recap and debrief
Need something else? Contact us at info@onwrdupwrd.com for a custom package designed to meet your needs.
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Why work with Onwrd & Upwrd?
How many times have you hired a PR or marketing firm only to have them come back to you with a list of things for you to do? Well, we do the work. And the more we do, the more you can do.
As a diverse, women-owned firm, we are thoughtful, fair, respectful, socially conscious, highly skilled, and data-driven. We care. We listen. We plan. We strategize. We create. We execute.
We do the work.