INDUSTRY TRADE TITAN PACKAGE

Elevate your presence in the industry with our ‘Trade Titan’ package.

Designed for impactful industry engagement, this service focuses on constructing a robust PR and communications strategy tailored to your needs. In today’s crowded market, establishing yourself as a credible source is crucial. Our approach is aimed at differentiating your brand and expertise, positioning you as a thought leader amidst the noise. We’ll build and nurture your relationships with key industry trades, ensuring your message not only reaches but resonates with the right audience. 

Recognizing the time and resource constraints faced by many of our association clients, our team is dedicated to efficiently managing media opportunities on your behalf. From crafting compelling narratives to coordinating quarterly calls with trade media, we take on the heavy lifting of PR activities, allowing you to focus on your core business – recruiting and retaining members. With our support, you can confidently pursue media opportunities without the worry of dedicating internal resources. This enhanced media presence not only elevates your brand but also consistently generates positive feedback from members, who appreciate the increased visibility and credibility that comes from regular, high-quality media coverage.

Here’s what you’ll get with this package:

  • PR and communications strategy
  • Craft key narratives and messaging
  • Industry trades relationship building
    • Build and maintain press lists
    • Coordinate quarterly calls or lunch and learns with a group of trade media and your executive director plus other key staff/members
    • Draft and distribute press releases and pitches
    • Coordinate interviews and talking points
  • Roadmap for amplifying your media coverage on social

Your investment: $10,000 monthly.

Momentum Builder Package

Take your media engagement to the next level with our ‘Momentum Builder’ package.

In the fast-paced media landscape, maintaining momentum through regular pitching can be a challenge, especially when juggling other business priorities. Our package is designed to alleviate this pressure. We extend our strategic approach beyond trade media to identify broader opportunities, including hyperlocal and regional coverage, ensuring your message reaches a diverse audience.

Understanding the importance of timely newsjacking and the effort involved in monitoring current events, our team stays vigilant on your behalf. We expertly craft custom pitches and press releases, and leverage newsjacking techniques to position you for national and top-tier media placements. This proactive approach ensures you’re not just keeping up but staying ahead of the news curve.

Additionally, our signature Letter-to-The-Editor campaigns, complemented by strategic social media amplification, are crafted to ensure your voice is not only heard but resonates strongly in key markets. With the ‘Momentum Builder’ package, you can focus on your core operations while we handle the complexities of media engagement, from curating and updating press lists to getting timely pitches out amidst the ever-changing media landscape.

Here’s what you’ll get with this package in addition to everything that is included in the Industry Trade Titan package:

  • PR and communications strategy
  • Build on trades outreach and relationship building outlined above
  • Build and maintain media lists beyond trade media
  • Craft key narratives and messaging
  • Draft custom pitches and press releases
  • Lead pitching and press outreach
  • Leverage trade, hyperlocal and regional coverage to build momentum
  • Identify newsjacking opportunities and regular media monitoring to find opportunities for national and top-tier coverage
  • Strategic LTE campaigns designed to earn you placements in key  markets

Your investment: $12,500 monthly.

Go-to-source PACKAGE

Solidify your position as the authoritative voice in your sector with our ‘Go-to-Source’ package.

“We are you. We’ve been you. We understand you.” These aren’t just words; they are the foundation of our ‘Go-to-Source’ package, specially crafted for associations, offering you a bridge from earned to owned media. Leveraging our significant experience in association communications, we position ourselves not just as service providers but as advocates for your cause, especially in interactions with your Board and membership. 

This package transforms your association into an industry thought leader, seamlessly integrating earned and owned media strategies. We understand the unique challenges and opportunities of working with associations, and our approach is tailored to reflect this. 

By crafting and pitching op-eds, creating engaging organic social and blog content, and managing weekly LinkedIn content for your CEO/Executive Director, we ensure that your association is not only heard but revered as the authoritative voice in your sector. This strategic positioning not only garners overwhelmingly positive feedback from members, but also acts as a powerful catalyst for boosting member recruitment and retention. By solidifying your association’s role as the undisputed go-to source for industry insights, we create a perceptible and enduring impact, elevating your association’s credibility and influence.

Here’s what you’ll get with this package in addition to everything that is included in the Industry Trade Titan and Momentum Builder packages:

  • Draft and pitch op-eds 
  • Draft organic social content
  • Draft blog content
  • Draft weekly LinkedIn content for CEO

Your investment: $20,000 monthly.

About OnWrd & UpWrd Marketing & Communications

Our full-service, integrated marketing and communications firm helps clients break through the clutter to tell their story, engage their audience and elevate their brand. We help associations move onward and upward. As a women-owned firm, we are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute. We Do the Work.

OnWrd & UpWrd is also the publisher of The Association 100, a bi-monthly newsletter distributed to more than 25,000 association professionals across the country providing them with everything they need to know to be successful in their roles. It focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work with a goal of providing meaningful content that informs and inspires.