Welcome to another episode of The Association 100 podcast. Today, we’re delighted to host Sharon Pare, Senior Partnership Program Manager at HighRoad Solutions. With a wealth of experience in MarTech and business development within the association space, Sharon brings insightful perspectives on building successful vendor partnerships and driving innovation through technology.
Key Highlights:
- About HighRoad Solutions: Sharon introduces HighRoad Solutions, highlighting its evolution from email marketing to a robust MarTech leader, emphasizing its role in integrating cutting-edge marketing technologies with association management systems.
- Keys to Successful Partnerships: Drawing on her extensive background, Sharon outlines essential elements for fruitful collaborations between tech vendors and associations, such as transparency, alignment and mutual value, ensuring both parties thrive.
- Strategic Partnership Building: Sharon discusses her approach to developing strategic partnerships that enhance both service quality and revenue streams, sharing practical tips for associations looking to leverage technology partnerships effectively.
- Integrating Tech Innovations: Learn how Sharon and her team integrate innovative solutions like HubSpot to both enhance lead generation and also partner with Hubspot to help them better understand the needs of associations, bridging the gaps between the way tech companies and associations think and speak.
Join us as Sharon Pare shares her expertise on leveraging technology to foster growth and innovation in the association sector. Whether you’re navigating existing tech partnerships or exploring new ones, this episode is packed with actionable insights to enhance your strategic approach.
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