Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnership & Sponsorship Consultant and Founder & Convener of the Partnership Professionals Network.
Key Highlights:
Transforming Sponsorships from Transactional to Transformational:
- Discover how sponsorships can be a year-round responsibility, involving all departments within an association.
- Learn about the importance of moving beyond transactional relationships and building long-term, transformational partnerships that provide continuous value.
Planning Ahead for Sponsorship Success:
- Find out why association teams should dedicate 3-4 hours per week to future planning and setting long-term goals for sponsorships.
- Understand the significance of maintaining an ongoing dialogue with industry partners to explore innovative and mutually beneficial opportunities.
Engaging with Corporate Partners:
- Explore strategies for engaging corporate partners in meaningful discussions about their business objectives and how they align with the association’s mission and member needs.
- Learn how to coach industry partners to focus on educational content and success stories rather than just brand visibility.
Breaking Down Silos:
- Hear about the importance of cross-departmental collaboration in sponsorship initiatives and how associations can break down internal silos.
- Discover how to create an integrated approach to sponsorship that leverages the strengths of all departments to enhance member value and increase revenue.
Innovative Sponsorship Strategies:
- Gain insights into keeping sponsorship programs fresh and forward-thinking, avoiding the trap of recycling old prospectuses.
- Learn practical tips on evaluating the success of sponsorship initiatives and sunset offerings that no longer meet strategic goals.
Join us for this episode packed with actionable tips and deep insights from two leaders in sponsorship strategy, offering valuable lessons for association professionals looking to elevate their sponsorship programs.
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Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!
