Driving Global Growth and Advocacy
In this episode of The A100 Podcast, host Colleen Gallagher welcomes Brent McClendon, President & CEO, and Jason Ortega, Vice President of Public Affairs, of the National Wooden Pallet and Container Association (NWPCA). Together, they unpack the remarkable growth of their association, driven by innovative tools, member engagement and a global advocacy strategy.

Key Highlights:

  • Strategic Planning for Growth: Brent and Jason discuss how NWPCA’s focus on building a strong team, resourcing its vision and leveraging its Pallet Design System software fueled membership and revenue growth while expanding its global footprint to 40 countries.
  • Global Advocacy Wins: Jason shares insights into NWPCA’s recent success in influencing EU packaging regulations, highlighting the importance of data-driven storytelling, collaborative partnerships and cultural sensitivity.
  • Sustainability and Innovation: From a 97% pallet recycling rate to cutting-edge sustainability research, NWPCA’s initiatives demonstrate how associations can drive impactful change for their industries and members.
  • Lessons in Leadership: Learn how listening to members, fostering collaboration and embracing change have enabled NWPCA to stay ahead of industry challenges and position itself as a global leader.

This episode is packed with actionable strategies for associations looking to expand their impact, engage members and lead with purpose.

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