2024 A100 CommImpact Award Winners Announced
Awards Celebrate Remarkable Communications and Engagement by Associations
(Alexandria, VA) December 10, 2024—OnWrd & UpWrd Marketing and Communications, Inc., publisher of The Association 100 (A100), is proud to announce the winners of the 2024 A100 CommImpact Awards. These awards celebrate the outstanding achievements of associations in the realm of communications and engagement. The winners were honored at a virtual awards ceremony held today.
The A100 recognized excellence across several key categories—Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement Initiative, Event Promotion, Outstanding Internal Communications, and Leadership in Public Awareness Campaign, drawing submissions from across the U.S. and Canada.
“Today’s winning associations have demonstrated exceptional creativity and leadership, setting new benchmarks in the use of strategic communication to drive significant and positive changes,” said Colleen Gallagher, president and CEO of OnWrd & UpWrd. “These awards underscore the vital role communication plays in advancing the goals and missions of associations.”
The 2024 A100 CommImpact Award winners are:
Advocacy Excellence: Muscular Dystrophy Association (MDA)
For their #AccessibleAirTravel campaign, which led to groundbreaking legislative reforms enhancing accessibility in air travel for people with disabilities.
Best Media Relations Campaign: American Association for Marriage and Family Therapy (AAMFT)
For their strategic campaign that not only elevated their profile with over 100 high-impact media placements in outlets like Axios, The New York Times, and The Washington Post but also solidified their reputation as a leading voice in mental health.
Innovative Content Strategy: American Society of Civil Engineers (ASCE)
For engaging civil engineers with a comprehensive strategy that aligns with the UN Sustainable Development Goals, significantly impacting the global engineering community.
Thought Leadership and Research: National Association for Law Placement (NALP)
For their comprehensive “Jobs & JDs” report, which provides critical insights into employment trends and salary data in the legal sector, focusing on racial disparities in legal employment.
Effective Member Engagement Initiative: BSA | The Software Alliance
For their WhyAI? campaign, which effectively used a modest budget to garner significant engagement, illustrating the power of strategic media usage in advocacy.
Event Promotion Excellence: Sea Tow Foundation
For their virtual “Life Jacket Loaner Conference,” which effectively engaged a national audience of hosts and significantly broadened participation and awareness.
Outstanding Internal Communications: Tennessee Concrete Association
For effectively engaging its board in the “Be Pro Be Proud Tennessee” initiative, connecting them with local schools and students through targeted communications and hands-on programs, while also fostering deeper community ties through initiatives like Skate4Concrete.
Leadership in Public Awareness Campaign: American Medical Association (AMA)
For their pivotal role in shaping the discussion around mifepristone access, influencing both public opinion and high-level policymaking.
The remarkable work of this year’s winners highlights the powerful impact that effective communication strategies can have on their members, communities and beyond. All award winners will be profiled in an upcoming issue of The Association 100.
About A100 CommImpact Awards
The A100 CommImpact Awards are dedicated to recognizing and celebrating the remarkable achievements of associations in the world of communications and engagement. These awards aim to highlight and honor the outstanding efforts and initiatives of associations that have leveraged effective communication strategies to make a meaningful impact on their members, communities, and society at large.
About OnWrd & UpWrd Marketing and Communications
OnWrd & UpWrd is a women-owned public relations and communications firm specialized in associations and nonprofits that helps clients break through the clutter to tell their story, engage their audience and elevate their brand. We will help clients move onward and upward. We are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute. We Do the Work.
OnWrd & UpWrd is also the publisher of The Association 100, a bi-monthly publication distributed to more than 25,000 association professionals across the country, focused on the latest trends, challenges and opportunities facing today’s associations.
