In this episode of The A100 Podcast, host Colleen Gallagher kicks off the January media series with award-winning journalist Kirstin Garriss. With a career spanning investigative reporting, national politics coverage and impactful storytelling, Kirstin shares her unique perspective on navigating today’s media landscape and how PR professionals can effectively collaborate with journalists to elevate their stories.

Key Highlights:

  • Kirstin’s Journey: Discover how Kirstin’s family and early exposure to journalism inspired her career, and how her experiences in local newsrooms shaped her storytelling approach.
  • The Importance of Relationships: Kirstin explains why strong PR and journalist relationships are more critical than ever in today’s fast-paced, resource-constrained news environment.
  • Crafting the Perfect Pitch: Learn Kirstin’s actionable tips for PR professionals, including the importance of targeted outreach, compelling visuals and timely follow-ups.
  • Diverse Storytelling: Explore how PR professionals can amplify diverse voices, equip spokespeople with media training and highlight personal stories to make pitches more compelling.
  • Adapting to a Changing Media Landscape: Kirstin shares her thoughts on the future of journalism, including the role of digital platforms, social media and why local journalism needs our support.

Join us as Kirstin shares candid insights and practical advice that offer a valuable roadmap for associations and PR professionals navigating an ever-evolving media landscape.

Stay Connected:

Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

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