Inside Trade Journalism with Jay Campbell

In this episode of The A100 Podcast, host Colleen Gallagher continues the January media series with Jay Campbell, co-founder of The Company Dime and a veteran journalist with over 30 years of experience in travel trade publishing. From his early days at Boston University to launching The Company Dime, Jay shares his journey, insights into modern journalism, and the unique challenges and opportunities within the business travel sector.

Key Highlights:

  • A Career in Trade Journalism: Jay discusses his path into journalism, the evolution of travel trade publishing, and how the internet reshaped the industry.
  • The Company Dime’s Mission: Learn why Jay and co-founder David Jonas launched The Company Dime, the decision to adopt a subscription model, and how they’ve maintained editorial independence to build trust with readers.
  • Storytelling & Audience Investment: Jay shares his approach to delivering high-value content, focusing on brevity, clarity, and making every word count for their niche audience.
  • PR Insights from a Journalist’s Perspective: Discover why exclusivity matters in pitches, the importance of tailored outreach, and how PR professionals can better collaborate with journalists.
  • Making an Impact During the Pandemic: Jay reflects on The Company Dime’s initiatives to support laid-off industry professionals during COVID-19, offering free subscriptions and career-focused content to help the travel community navigate unprecedented challenges.

Join us as Jay Campbell shares practical insights and candid reflections on trade journalism, storytelling, and the dynamic relationship between PR and the media.

Stay Connected:

Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

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