Welcome to another engaging episode of The Association 100 podcast. Today, we’re thrilled to have Anita Brikman, the dynamic President and CEO of the Plasma Protein Therapeutics Association (PPTA). With a rich history in healthcare communications and advocacy, Anita shares her journey into the heart of the plasma protein therapy world and her pivotal first year at PPTA.
Key Highlights:
- Transitioning Leadership: Anita discusses her approach to understanding PPTA’s unique culture and the importance of connecting with each team member. Her focus on bridging the gap between the U.S. and European teams underlines her commitment to a cohesive global strategy.
- Industry Deep Dive: Understanding the critical role of plasma collection centers and the production of lifesaving therapies for rare diseases was a priority for Anita. She emphasizes the significance of educating the public and stakeholders about plasma-derived therapies.
- Effective Communication and Strategy: Drawing from her extensive background in journalism and communications, Anita stresses the importance of communication, not just for messaging, but for inspiring action and fostering a culture of active listening and strategic thinking within the organization.
- Board Collaboration: Navigating PPTA’s unique governance structure, Anita has worked closely with various boards to align on shared goals and strategies, emphasizing the importance of one-on-one interactions and strategic planning.
- Navigating Change: Whether it’s the transition to a more Washington, D.C.-centric location or adapting to a hybrid work model, Anita shares how transparency and strategic planning are key to managing change effectively.
Anita’s story is a testament to the power of strategic communication and leadership in driving an organization forward. Her vision for PPTA not only aims at advancing plasma protein therapies but also at ensuring these critical medicines reach those in need. Join us as Anita Brickman offers a glimpse into the future of plasma protein therapeutics and her role in shaping this vital industry.
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd.
Stay tuned for more episodes that bring you insights from the front lines of association leadership.
