Welcome back to The A100 podcast. In this week’s episode, host Colleen Gallagher goes solo to dive deep into the essential world of PR and media relations tailored for associations. She peels back the layers on how to elevate your association’s PR and media game to not just amplify your voice but to ensure it echoes through the corridors of your industry and beyond.
Key Highlights:
- Demystifying Media Relations: Colleen breaks down what makes content compelling enough to be considered newsworthy, focusing on timeliness, relevance, significance and uniqueness. This segment is all about crafting messages that not only get attention but also get you the right kind of attention.
- Strategic Press List Management: Learn the art of building a press list that’s not just a collection of contacts, but a well-curated network of media relationships. It’s about quality over quantity and ensuring your stories reach the right ears.
- Recipe for National Media Coverage: Discover our secret ingredients for securing that coveted national spotlight. From establishing authority and leveraging current trends to the power of persistence, she shares strategies that have propelled associations onto the national stage.
- Nurturing Lasting Media Relationships: Colleen delves into the long-term commitment of maintaining healthy press relationships, emphasizing understanding, value exchange and reliability as key components of a robust media strategy.
In this episode, we’re not just sharing tips; we’re providing a roadmap to transform your association’s approach to PR and media relations. It’s about moving from merely participating in the conversation to leading it. So whether you’re looking to position your experts as industry leaders or aiming to highlight your association’s achievements in a crowded marketplace, this episode is packed with insights to guide you.
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Resources:
Download O&U’s Five Steps to Mastering Earned Media for Your Association eBook today!
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd.
Stay tuned for more episodes packed with insights into making your association excel.
