Transforming in Real Time: How AMLE Rebuilt Trust, Focus, and the Future of Middle Level Education

In this episode of The Association Insights Podcast—and the next installment in our Big Ideas & Trends Series—host Meghan Henning sits down with Stephanie Simpson and Derek Neal, CAE to talk about what a real association turnaround looks like behind the scenes. Stephanie Simpson will conclude her tenure as CEO of the Association for Middle Level Education (AMLE) this month to step into her new role as CEO of the Independent Educational Consultants Association (IECA). Derek Neal serves as AMLE’s Chief Operating Officer. Together, they share how a legacy organization serving 10–15-year-olds and the educators who love them moved from years of financial losses and stagnation to renewed clarity, growth, and relevance. 🎧 Whether you’re facing your own version of a turnaround or simply rethinking your strategy for 2026, this conversation offers honest, practical perspective on leading change with mission—and people—at the center.

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2025 Association Insights CommImpact Award Winners Announced

OnWrd & UpWrd Marketing and Communications, Inc., publisher of the Association Insights newsletter and podcast, is proud to announce the winners of the 2025 Association Insights CommImpact Awards. These awards honor the outstanding achievements of associations across North America whose communications, storytelling, and engagement efforts set new standards of excellence. Winners were recognized today during a live virtual ceremony broadcast on O&U’s YouTube channel. The Association Insights CommImpact Awards celebrate excellence in eight core categories: Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership & Research, Effective Member Engagement Initiative, Event Promotion, Outstanding Internal Communications and Leadership in Public Awareness Campaign.

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Lean at 10: Culture, Risk, and Smarter Innovation for Associations

In this episode of The Association Insights Podcast, host Colleen Gallagher kicks off our Big Ideas & Trends Series with a candid conversation about what it really takes for associations to innovate. Colleen is joined by Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting; Jamie Notter, Culture Scientist; and Chrissy Bagby, CAE, PMP, Chief Strategy Officer, American Association of Veterinary State Boards (AAVSB). They unpack the new white paper Lean at 10: Culture Eats Methodology for Lunch and share how Lean Startup thinking, paired with culture change, can help associations test ideas, reduce risk, and stop “we’ve always done it this way” from running the show.

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Beyond Swag: Strategic Gifting and Emotional Loyalty for Associations

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Jamie Shibley, Co-Founder & CEO of The Expressory, to talk about how thoughtful appreciation can become a real strategy for retention, sponsorship loyalty, and long-term trust—not just a year-end “nice to have.” Drawing on her roots in her grandfather’s relationship-driven flower shop and years in corporate and e-commerce, Jamie shares how associations can use simple, intentional touchpoints to make members, sponsors, and donors feel genuinely seen. Whether you’re behind on holiday planning, rethinking how you thank sponsors and donors, or looking for new ways to support member renewals in 2026, this conversation will help you move beyond generic swag to meaningful, strategic engagement.

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More Than a Meeting City: Inside Asheville’s Purpose-Driven Approach to Events

In this episode of The Association Insights Podcast, host Meghan Henning takes listeners to the Blue Ridge Mountains for a powerful conversation with Ed Silver, Vice President of Business Development at Explore Asheville. With more than 25 years in travel and hospitality—from Flight Centre and American Express Travel to GBTA and Lodging.com—Ed brings a unique blend of tech, business development, and destination strategy to his role. From supporting Asheville’s recovery after Hurricane Helene to rethinking how DMOs show up as true partners for associations, Ed shares how Explore Asheville is aligning events, community needs, and long-term impact. Whether you’re scouting future host cities or rethinking how you choose destinations altogether, this episode offers a behind-the-scenes look at how to move from “room blocks and contracts” to mission-aligned, high-impact meetings.

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Data, Simplified: How Associations Can Actually Become Data-Driven

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Denny Lengkong, President of IntelliData, for a candid, jargon-free conversation about turning association data into decisions. From “Dashboarding 101” to building a culture that breaks down silos, Denny shares practical ways teams of any size can start small, prove value, and scale their analytics—without blowing the budget or waiting on IT. 🎧 Whether you’re leading a lean staff or modernizing a large association, you’ll get clear steps to move from scattered reports to a repeatable, data-driven rhythm.

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