From Reporter to Resource: What Associations Get Wrong About Media

In this episode of The Association Insights Podcast, host Meghan Henning sits down with OnWrd & UpWrd’s Account Director, Roger Hughlett, for a candid, wide-ranging conversation on media, messaging, and what associations need to understand about today’s newsroom realities. With more than two decades of experience spanning journalism, editorial leadership, association communications, and corporate strategy—including senior roles at CompTIA and the Wireless Infrastructure Association—Roger has seen communications from every angle: reporter, editor, in-house leader, and now agency partner.

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2025 Association Insights CommImpact Award Winners Announced

OnWrd & UpWrd Marketing and Communications, Inc., publisher of the Association Insights newsletter and podcast, is proud to announce the winners of the 2025 Association Insights CommImpact Awards. These awards honor the outstanding achievements of associations across North America whose communications, storytelling, and engagement efforts set new standards of excellence. Winners were recognized today during a live virtual ceremony broadcast on O&U’s YouTube channel. The Association Insights CommImpact Awards celebrate excellence in eight core categories: Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership & Research, Effective Member Engagement Initiative, Event Promotion, Outstanding Internal Communications and Leadership in Public Awareness Campaign.

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Truth, Trust & Telling the Story: A Masterclass in Ethical Communication

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today’s fragmented media environment. If you’re navigating polarization, disinformation, or simply trying to get your association’s message to stick, this episode is a must-listen.

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