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Five Steps To Mastering Earned Media eBook

Description:

Earned media is an incredibly powerful tool for associations. It can foster trust, boost your reputation, engage members, and lead to positive change for issues your organization cares about.

Yet, the No. 1 question associations have around earned media is how to get it. In this five-step guide, we’ll walk you through the actions you can take to get your association in front of journalists and what you can do to keep the momentum rolling as part of a longer-term strategy.

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About OnWrd & UpWrd Marketing & Communications

Our full-service, integrated marketing and communications firm helps clients break through the clutter to tell their story, engage their audience and elevate their brand. We help associations move onward and upward. As a women-owned firm, we are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute. We Do the Work.

OnWrd & UpWrd is also the publisher of The Association 100, a bi-monthly newsletter distributed to more than 25,000 association professionals across the country providing them with everything they need to know to be successful in their roles. It focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work with a goal of providing meaningful content that informs and inspires.