In this engaging episode of The A100 podcast, recorded live at ASAE’s Annual Conference in Cleveland, host Meghan Henning sits down with Stephanie Denvir, MS, CAE, Chief Member Experience Officer at the American Society for Quality (ASQ). Stephanie shares her strategies for enhancing the member experience through personalization, community engagement and innovative technology.
Key Highlights:
Segmentation and Personalization: Stephanie discusses how ASQ is using segmentation to tailor messaging and provide personalized member experiences. By focusing on the unique needs of their diverse, global membership, ASQ is delivering targeted value to each member.
Building Strong Communities: ASQ’s robust network includes over 230 geographic communities and 26 technical communities. Stephanie highlights the launch of a new online community platform, which has significantly boosted member engagement by providing a space for members to connect, share insights and find volunteer opportunities 24/7.
Leveraging Technology: Stephanie emphasizes ASQ’s commitment to embracing technology. She shares how the implementation of a new AMS, personalized email campaigns, and an accessible conference tool that provides real-time translation in multiple languages are enhancing the member experience. ASQ is also exploring the potential of AI to further personalize content and meet member needs.
Challenges and Opportunities Ahead: Looking forward, Stephanie discusses the challenges of integrating AI while ensuring data protection, and the importance of engaging the next generation of members. She stresses the need for association leaders to be open to change and to involve their boards and member leaders in the process.
Join us as we dive into how ASQ is setting new standards for member engagement and leveraging technology to create a personalized, inclusive experience for all its members.
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