Do you find you are always reacting or playing catch up on the communications front? Do you wish you had more time to think about big picture strategy and engage in proactive, forward-looking communications efforts?
An important exercise when you find yourself in this mode is to take a step back from the day-to-day and create a strategy-driven editorial calendar. Your ed cal should proactively outline a comprehensive approach for significant opportunities, which can include events, legislation, research, the Congressional calendar, member news and social media holidays or awareness days.
Don’t just set it and forget it and waste this valuable tool.
A good editorial calendar:
- is flexible, referenced regularly, shared with staff outside of the communications team and updated as needed
- drives the strategy behind your ongoing public relations and strategic communications efforts
- guides your content development and outreach to ensure coordinated and impactful messaging
Not sure where to start? OnWrd & UpWrd can help. Reach out today to get started.
