Read more about the article Future-Proofing Marketing: What Associations Need to Know Now

Future-Proofing Marketing: What Associations Need to Know Now

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Jen O’Brien, Director of Research and Innovation at the American Marketing Association (AMA), to unpack the newly released Future Trends in Marketing Report—and what it means for association marketers navigating rapid change. With AI reshaping how work gets done, how audiences discover brands, and how trust is built, this conversation moves beyond hype to focus on practical, long-term implications. Jen shares how AMA approached foresight-driven research, why a 5–10 year lens matters right now, and how associations can better support professionals through disruption, skill shifts, and evolving career paths. Whether you lead marketing, communications, membership, or strategy, this episode offers clear insight into what’s changing—and how associations can stay relevant, trusted, and future-ready.

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Read more about the article Marketing Fundamentals That Still Matter: Trust, Touchpoints, and What Associations Should Focus on for 2026

Marketing Fundamentals That Still Matter: Trust, Touchpoints, and What Associations Should Focus on for 2026

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Katy Doss, Founder & CEO of Script Marketing, for a practical conversation on the marketing basics associations can’t afford to skip—especially as attention gets harder to earn and teams are stretched thin. While Katy’s work centers on marketing for outdoor service businesses, her approach translates directly to association challenges: building trust, staying visible without overdoing it, and creating consistent member engagement that actually drives action. If you’re a marketing team of one (or close to it), trying to prioritize channels, improve credibility, or plan smarter for 2026, this episode is full of grounded insight.

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Read more about the article Leading Through Crisis, Advocacy, and Change: Inside TIA’s Fight Against Freight Fraud

Leading Through Crisis, Advocacy, and Change: Inside TIA’s Fight Against Freight Fraud

In this episode of The Association Insights Podcast, host Meghan Henning sits down with Chris Burroughs, President & CEO of the Transportation Intermediaries Association, for a candid conversation on leadership, advocacy, and how associations respond when an industry crisis hits. Chris reflects on stepping into the CEO role after nearly 15 years leading government affairs—and why that policy background translates into enterprise leadership, strategy, and member value. The discussion then turns to the logistics industry’s most urgent challenge: freight fraud—now more sophisticated, more organized, and more damaging than ever. If you lead an association team facing fast-moving risk, this episode offers practical insight into how to mobilize, communicate, and move the needle.

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Read more about the article State of Media & PR for Associations: What Matters Most Heading Into 2026

State of Media & PR for Associations: What Matters Most Heading Into 2026

In this New Year’s solocast episode of Association Insights, host Colleen Gallagher—CEO of OnWrd & UpWrd Marketing & Communications—takes a grounded, practical look at the evolving media and PR landscape for associations. With newsrooms shrinking, attention getting harder to earn, and AI reshaping how information is discovered and indexed, Colleen breaks down what’s changed, what hasn’t, and where associations have the clearest opportunity to build credibility and influence in 2026—through relationships, speed, and authentic storytelling.

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Read more about the article What 53 Conversations Taught Us About Associations—and What Comes Next

What 53 Conversations Taught Us About Associations—and What Comes Next

In this final episode of 2025, host Colleen Gallagher, CEO of OnWrd & UpWrd, reflects on a year of learning, listening, and leadership across 53 episodes of The Association Insights Podcast. From member value and communications to AI, advocacy, culture, and leadership, this solocast pulls together the most consistent themes that emerged across conversations with association CEOs, communicators, strategists, and builders navigating a year defined by uncertainty—and intentional change.

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Read more about the article Member Value Reimagined: How Associations Are Evolving to Meet Modern Expectations

Member Value Reimagined: How Associations Are Evolving to Meet Modern Expectations

In this holiday-week episode of The Association Insights Podcast, we’re re-airing our December LinkedIn Live roundtable, Member Value Reimagined—How Associations Are Evolving to Meet Modern Expectations. As member expectations continue to evolve, associations are rethinking what value truly means—beyond benefits to belonging, relevance, and impact. Hosted by Colleen Gallagher, President & CEO of OnWrd & UpWrd and publisher of Association Insights, this candid conversation features Stephanie Denvir of the Healthcare Financial Management Association, Kerri McGovern of the Council for Advancement and Support of Education, and Brian Peters of The Adhesive & Sealant Council, sharing how they’re adapting engagement, personalization, and retention strategies heading into 2026. Whether you lead membership, communications, marketing, or strategy, this episode offers real-world insights you can apply heading into the new year.

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