Leading with Purpose: Lessons in Strategy, Innovation & Member Engagement
Our March Leadership Series kicks off on The Association Insights Podcast with Brandie Thacker, AAP, CAE, MBA, President & CEO of EPCOR. Brandie’s leadership journey—from communications and marketing to the C-suite—offers valuable lessons for association professionals navigating change, strategy, and member engagement.
With nearly two decades in the payments industry, Brandie shares how she transitioned into her CEO role, the challenges and opportunities facing EPCOR, and how she’s fostering a culture of trust, transparency, and innovation.
Key Highlights:
From Comms to CEO – Brandie shares her career path and how her background in communications shapes her leadership approach.
Balancing Strategy & Execution – How she’s shifting from a departmental focus to leading EPCOR’s big-picture vision while keeping teams aligned.
Navigating Industry Change – With rapid advancements in payments technology, how EPCOR is helping members stay ahead.
Member-Centric Innovation – How EPCOR is using AI, data, and new tech to better serve members and personalize engagement.
The Future of Association Leadership – Brandie’s take on what association leaders must prioritize to stay relevant and drive impact.
🎧 Listen now for leadership insights that apply to associations of all sizes and industries!
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Coming Soon: Our March Leadership Series continues with top association CEOs sharing their strategies for leading through change, building strong teams, and driving innovation.
