Leading with Vision: PRSA’s New CEO on Strategy, Community & the Future of Communications
In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he’s approaching his first months at the helm of PRSA—and what’s ahead for one of the industry’s most important professional organizations.
From aligning diverse stakeholders to elevating the role of ethical communication, Matt offers a transparent look into his leadership philosophy, the strategic vision guiding PRSA’s next chapter, and the responsibility associations have in shaping the future of the profession.
Key Highlights:
- A Leader’s Journey – How Matt’s experience across diverse associations shaped his collaborative, stakeholder-first approach.
- Strategic Momentum – Why PRSA’s new strategic plan was a major draw and how it’s driving early priorities.
- Listening First – Matt’s “open door” mindset in his first 30 days and what he’s hearing from members, volunteers, and staff.
- Actionable Support for Members – A look at how PRSA is responding to today’s challenges with nimble, practical resources.
- Growing Community, Broadening Impact – How PRSA plans to expand its reach and redefine what it means to be a communications professional.
- Elevating Ethics and the APR – Why ethics education and industry credentials remain core to PRSA’s mission.
- Doubling Down on DEI – How PRSA is reaffirming its values and supporting professionals amid a complex policy environment.
- Defining Success – Matt’s vision for what success looks like—and how PRSA can be the professional home for all communicators.
🎧 Listen now for thoughtful insights on association leadership, industry transformation, and the future of professional communications.
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