Navigating Change: Strategies for Stronger Membership, Messaging & Community

In this episode of The Association Insights Podcast, we sit down with Jeanne Metzger, Vice President of Membership, Marketing & Communications at the Association of Corporate Citizenship Professionals (ACCP). With more than 25 years of experience across multiple associations, Jeanne shares practical strategies for strengthening value propositions, engaging members, and leading communications in today’s shifting environment.

From rethinking DEI messaging to building powerful peer networks, Jeanne offers insight into what’s working now—and what association professionals need to prepare for next.

Key Highlights:

Multi-Hat Leadership – How Jeanne balances membership, marketing, communications, and fundraising—and where she’s focused most quarter by quarter.

The Power of Peer Communities – Why fostering trusted spaces for connection is one of the most valuable services associations can provide today.

Trends in Corporate Social Impact – How companies are adapting language and strategy while staying committed to social good.

Member-Led Recruitment – How ACCP is turning its members into natural ambassadors through referral campaigns and local events.

Engagement Data That Drives Retention – How Jeanne’s team uses integrated tech platforms to identify and re-engage at-risk members.

What Gen Z Expects – Why associations must evolve their user experience and communications approach to meet the needs of younger professionals.

Marketing as Strategy, Not Support – Jeanne’s advice to association leaders: bring comms in at the very beginning—not the end.

🎧 Listen now for smart, actionable strategies to improve membership, elevate communications, and create community in a rapidly changing landscape.

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