Mastering Media Momentum: How to Consistently Earn Coverage and Build Industry Presence Open Mic Q&A

Wednesday, February 5, 2025 at 12:00 PM Eastern

YOUR HOSTS

Colleen Gallagher, President & CEO, OnWrd & UpWrd
Meghan Henning, Senior PR Strategist, OnWrd & UpWrd

60-MINUTE OPEN MIC Q&A

Wednesday, February 5th at 12:00 pm Eastern

What We'll Cover During This Open Mic Q&A

Crafting Narratives That Resonate

Discover how to identify compelling stories within your association that align with industry trends and member values. Learn how to develop narratives that not only capture attention but also drive media engagement.

Newspaper, iPad and iPhone with news on them on a desk.

Leveraging Newsjacking to Stay Relevant

Timing is everything. We’ll share tips on how to use breaking news and current events to position your association as a thought leader in your field.

Notebook that reads Communications Strategies: purpose, current situation, identifying stakeholders

Positioning Your Association as a Thought Leader

Explore strategies to position your association as the go-to source in your industry. From strategic pitching to cultivating strong media relationships, we’ll share actionable tips to amplify your visibility.

Frequently Asked Questions

Will I be able to ask questions during the session?

Yes, absolutely! Colleen and Meghan will start off the session sharing their top insights on building media momentum… and then the rest of the session will be an open mic Q&A format.

Will there be a recorded replay of the session?

We will record the session and the link will be emailed to anyone who registered.

Will this be the only Q&A session OnWrd & UpWrd will be offering?

Great question – no, they are going to hold open mic sessions once a quarter going forward. But – they are private sessions, so you need to register for each session so we can be sure to send you the correct Zoom link to attend and to ensure you receive the recording when it’s completed.

About OnWrd & UpWrd Marketing & Communications

Our full-service, integrated marketing and communications firm helps clients break through the clutter to tell their story, engage their audience and elevate their brand. We help associations move onward and upward. As a women-owned firm, we are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute. We Do the Work.

OnWrd & UpWrd is also the publisher of The Association 100, a bi-monthly newsletter distributed to more than 25,000 association professionals across the country providing them with everything they need to know to be successful in their roles. It focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work with a goal of providing meaningful content that informs and inspires.