Leveraging Research for Earned Media Open Mic Q&A
Wednesday, September 25, 2024 at 12:00 PM Eastern
YOUR HOSTS
Colleen Gallagher, President & CEO, OnWrd & UpWrd
Meghan Henning, Senior PR Strategist, OnWrd & UpWrd
60-MINUTE OPEN MIC Q&A
Wednesday, September 25th at 12:00 pm Eastern
What We'll Cover During This Open Mic Q&A
Identifying Key Narratives
Understand how to uncover compelling stories within your research findings. We’ll discuss how to connect your data to current industry trends and socio-economic landscapes to craft narratives that resonate.
Strategic Planning for Research Releases
Explore how to set clear objectives and create a comprehensive strategy for releasing your research. Learn how to align your research goals with your organization’s broader objectives to maximize impact.
Executing PR and Content Plans
Gain insights into tactical execution of your PR and content marketing efforts. We’ll cover best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
Frequently Asked Questions
Will I be able to ask questions during the session?
Yes, absolutely! Colleen and Meghan will start off the session sharing our top insights for better leveraging your association’s research for earned media… and then the rest of the session will be an open mic Q&A format.
Will there be a recorded replay of the session?
We will record the session and the link will be emailed to anyone who registered.
Will this be the only Q&A session OnWrd & UpWrd will be offering?
Great question – no, they are going to hold open mic sessions once a quarter going forward. But – they are private sessions, so you need to register for each session so we can be sure to send you the correct Zoom link to attend and to ensure you receive the recording when it’s completed.
About OnWrd & UpWrd Marketing & Communications
Our full-service, integrated marketing and communications firm helps clients break through the clutter to tell their story, engage their audience and elevate their brand. We help associations move onward and upward. As a women-owned firm, we are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute. We Do the Work.
OnWrd & UpWrd is also the publisher of The Association 100, a bi-monthly newsletter distributed to more than 25,000 association professionals across the country providing them with everything they need to know to be successful in their roles. It focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work with a goal of providing meaningful content that informs and inspires.