From BeccaBot to Better Member Experience: Using AI to Drive Value
In this episode of The Association Insights Podcast, we wrap up our August series on artificial intelligence with a standout example of AI in action. Host Colleen Gallagher sits down with Dave Dellin, Chief Executive Officer of the American Paint Horse Association (APHA), to explore how a tech-forward mindset is transforming a legacy association. From reducing call volume to enhancing 24/7 member support, Dave shares how APHA’s AI-powered chatbot, BeccaBot, is making life easier for both members and staff—and what’s next as they plan to use AI across their digital ecosystem. Whether you're leading a small staff or managing a large membership base, this episode offers smart, grounded insights into how associations can implement AI with intentionality, purpose, and clear member value.

