The OnWrd & UpWrd leadership team spent nearly two decades working in association communications. When one of our PR firms first pitched us on the idea of conducting a communications…
As associations look to recruit and retain members in today’s environment, providing a clear value proposition for membership matters more than ever. Offering a communications workshop or webinar can be…
With the new year underway, there is often a hyperfocus on goal setting and looking forward. On the communications front, blindly setting goals, however, without assessing your current efforts can…
Reliable and clear communication has always been a cornerstone for events. You need to be clear in letting attendees know where and when an event is taking place—who the speakers…
To attract and retain members today, trade associations need to reach people where they are, not expect them to come to you. That often means social media. Here are three…
Content is king and in today’s world, video rules, but when you factor in all of the responsibilities already on the plate for your communications team, it’s not always easy…