association strategy

Read more about the article Trust, Fit, and Follow-Through: Building Sponsor Relationships That Last

Trust, Fit, and Follow-Through: Building Sponsor Relationships That Last

In this episode of The Association Insights Podcast, we wrap up our July series on sponsorships, partnerships, and non-dues revenue with a candid conversation about the human side of corporate engagement. Host Meghan Henning sits down with Cindy Simpson, M.Ed., CAE, Corporate Relations Manager at the Urgent Care Association (UCA), who brings decades of experience across membership, meetings, and business development. With over 100 corporate partners in her portfolio, Cindy offers grounded, real-world advice on building trust, qualifying fit, and creating long-term value for both members and sponsors. 🎧 Whether you’re refining your sales approach or rethinking your entire partner strategy, this episode delivers fresh ideas and proven tactics you can apply right away.

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Read more about the article Encore Episode: What’s Changed—and What’s Working—When It Comes to Young Professional Engagement

Encore Episode: What’s Changed—and What’s Working—When It Comes to Young Professional Engagement

In this special encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back David Whited, Principal of Design Research & Strategy at Highland, to walk us through fresh insights from the newly released 2025 Young Professional Membership Index (YPMI)—dropping the same day this episode airs.

Continue ReadingEncore Episode: What’s Changed—and What’s Working—When It Comes to Young Professional Engagement
Read more about the article Relationships, Revenue & Reimagining the Exhibit Hall

Relationships, Revenue & Reimagining the Exhibit Hall

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models. Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of America (IDSA), to explore how IDWeek has evolved into a flagship experience that delivers for both members and industry partners. 🎧 Whether you’re managing a massive expo floor or just getting started with industry partnerships, this episode offers tactical takeaways and real-world ideas to scale your success.

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Read more about the article Reading the Signs: Recession, Resilience & What’s Ahead for Associations

Reading the Signs: Recession, Resilience & What’s Ahead for Associations

In this encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back Dr. Bill Conerly, economist, Forbes contributor, and author of The Flexible Stance: Thriving in a Boom/Bust Economy. Almost two years to the day since his last appearance, Bill returns with a timely update on the economic landscape—and what it means for associations navigating uncertainty in 2025.

Continue ReadingReading the Signs: Recession, Resilience & What’s Ahead for Associations