In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland. If you care about workforce development, remote work, or building meaningful Gen Z engagement pathways—this episode is packed with honest reflections and actionable ideas.
In this episode of The Association Insights Podcast, we kick off our May spotlight series on Gen Z and younger professionals in the association space—powered by our partners at Highland. Our guest is David Whited, Principal of Design Research & Strategy at Highland, an innovation consultancy helping mission-driven organizations uncover member needs and build digital solutions that meet them. David shares eye-opening insights from Highland’s Young Professional Membership Index (YPMI)—an annual national survey and benchmarking tool that’s helping associations uncover the real barriers to Gen Z and young professional engagement. 🎧 If you’ve been wondering why younger members aren’t joining—or why they don’t stay—this conversation is for you.
With three decades of association leadership across three countries, Rob brings a global lens and deep passion for community innovation. He shares how Betty is helping associations safeguard institutional wisdom, deliver member value in real time, and unlock strategic insights through what he calls the Association Knowledge Cycle. From preserving the expertise of retiring volunteers and staffers to enabling multilingual member support and accelerating certification design, Rob walks us through real-world use cases that show how AI—when deployed thoughtfully—can help associations work smarter, serve better, and build trust in new ways. 🎧 Whether you’re just starting to explore AI or already experimenting, this conversation is packed with eye-opening ideas and tangible takeaways.
🎧 Listen now for thoughtful insights on association leadership, industry transformation, and the future of professional communications.
🎉 Whether you’ve been listening since day one or just joined us recently, thank you for being part of this growing community.
Navigating Change: Strategies for Stronger Membership, Messaging & Community In this episode of The Association Insights Podcast, we sit down with Jeanne Metzger, Vice President of Membership, Marketing & Communications…
🎧 Listen now for a candid, energizing conversation on resilience, values-based leadership, and finding calm in the chaos.