associations

Read more about the article More Than a Meeting City: Inside Asheville’s Purpose-Driven Approach to Events

More Than a Meeting City: Inside Asheville’s Purpose-Driven Approach to Events

In this episode of The Association Insights Podcast, host Meghan Henning takes listeners to the Blue Ridge Mountains for a powerful conversation with Ed Silver, Vice President of Business Development at Explore Asheville. With more than 25 years in travel and hospitality—from Flight Centre and American Express Travel to GBTA and Lodging.com—Ed brings a unique blend of tech, business development, and destination strategy to his role. From supporting Asheville’s recovery after Hurricane Helene to rethinking how DMOs show up as true partners for associations, Ed shares how Explore Asheville is aligning events, community needs, and long-term impact. Whether you’re scouting future host cities or rethinking how you choose destinations altogether, this episode offers a behind-the-scenes look at how to move from “room blocks and contracts” to mission-aligned, high-impact meetings.

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Read more about the article Data, Simplified: How Associations Can Actually Become Data-Driven

Data, Simplified: How Associations Can Actually Become Data-Driven

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Denny Lengkong, President of IntelliData, for a candid, jargon-free conversation about turning association data into decisions. From “Dashboarding 101” to building a culture that breaks down silos, Denny shares practical ways teams of any size can start small, prove value, and scale their analytics—without blowing the budget or waiting on IT. 🎧 Whether you’re leading a lean staff or modernizing a large association, you’ll get clear steps to move from scattered reports to a repeatable, data-driven rhythm.

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Read more about the article Small but Mighty: How to Pull Off a Big Event with a Small Team

Small but Mighty: How to Pull Off a Big Event with a Small Team

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Suzanne Struglinski, seasoned communications and PR practitioner, to talk about what it really takes to plan a successful event when it’s not your full-time job. From coordinating the Journalism and Women Symposium (JAWS) conference to helping with the all-volunteer Women of the Year Awards with Washington Women in Public Relations, Suzanne brings candid, field-tested insights for association and nonprofit professionals who are balancing event planning on top of everything else. Whether you’re a one-person department, a comms pro doubling as an event lead, or part of a volunteer-driven organization, this episode is packed with practical tips, real-world examples, and smart shortcuts for pulling off high-impact events on lean resources.

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Read more about the article Behind the Strategy: Building Smarter Content at the College of American Pathologists

Behind the Strategy: Building Smarter Content at the College of American Pathologists

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Julie McDowell, Director of Strategic Communications & Digital Content, and Becca Battisfore, Senior Content Strategist, at the College of American Pathologists (CAP) for an in-depth look at how a legacy association is modernizing its approach to content, data, and digital engagement. From managing messaging across member and customer audiences to aligning analytics with KPIs, Julie and Becca share how the CAP’s digital team of five supports 18,000 members and countless laboratories worldwide—all while driving measurable impact. Whether you’re leading a large communications department or a lean digital team, this episode offers real-world insights on prioritization, collaboration, and content strategy that actually works.

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Read more about the article Member Value Reimagined: Listening, Tech, and the Human Connection

Member Value Reimagined: Listening, Tech, and the Human Connection

In this episode of the Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with an energizing and candid conversation with Julie Davis, Director of Marketing and Membership, and Ben H. Rome, Director of Communications and Brand, at the American Bus Association (ABA). From strategic tech upgrades to authentic storytelling, Julie and Ben share how ABA is reimagining member value in ways that are both deeply personal and forward-looking. You’ll hear how they’re modernizing systems, listening with intent, and building a sense of belonging for one of the most passionate communities in travel and transportation.

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Read more about the article Member Value Reimagined: Leading the IT Channel into the Future

Member Value Reimagined: Leading the IT Channel into the Future

In this episode of The Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with a conversation that’s both timely and inspiring. Her guest, MJ Shoer, Chief Community Officer at the Global Technology Industry Association (GTIA), shares how his organization—formerly the CompTIA Community—is redefining member engagement and impact across the global IT channel. From steering a major rebrand and organizational split to expanding GTIA’s global footprint and strengthening cybersecurity readiness, MJ offers an insider’s look at what it means to deliver real, evolving member value in a rapidly changing industry.

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Read more about the article Member Value Reimagined: Why Audio is Your Most Underused Membership Tool

Member Value Reimagined: Why Audio is Your Most Underused Membership Tool

In this episode of The Association Insights Podcast, we're continuing our Member Value Reimagined series with an eye-opening conversation about one of the most overlooked engagement tools in the association toolkit: audio. Host Meghan Henning sits down with Kevin C. Mitchell, Esq., CEO of Modio Information Group, to explore how narrated content and branded audio platforms are helping associations transform their member experience, extend the life of their publications, and even open up powerful new revenue streams. Whether you’ve already launched a podcast or are just starting to explore audio strategy, this episode will reshape how you think about access, content delivery, and engagement.

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