associations – Page 7 – OnWrd & UpWrd

Relationships, Revenue & Reimagining the Exhibit Hall

Post author:Colleen Gallagher
Post published:July 9, 2025
Post category:Podcast

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models. Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of America (IDSA), to explore how IDWeek has evolved into a flagship experience that delivers for both members and industry partners. 🎧 Whether you’re managing a massive expo floor or just getting started with industry partnerships, this episode offers tactical takeaways and real-world ideas to scale your success.

Beyond the Logo: Rethinking Strategic Partnerships

Post author:Colleen Gallagher
Post published:July 2, 2025
Post category:Podcast

In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA). Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth strategy and partner-led innovation, Edessa shares a bold, mission-centered approach to corporate engagement—one that prioritizes impact, alignment, and long-term value over one-off logos and short-term dollars. 🎧 Whether you're rethinking your sponsor packages or looking to deepen your existing partner relationships, this episode offers practical frameworks and fresh inspiration.

Reading the Signs: Recession, Resilience & What’s Ahead for Associations

Post author:Colleen Gallagher
Post published:June 18, 2025
Post category:Podcast

In this encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back Dr. Bill Conerly, economist, Forbes contributor, and author of The Flexible Stance: Thriving in a Boom/Bust Economy. Almost two years to the day since his last appearance, Bill returns with a timely update on the economic landscape—and what it means for associations navigating uncertainty in 2025.

Designing with Intention: Gen Z on Web Strategy, Creativity & Belonging

Post author:Colleen Gallagher
Post published:May 30, 2025
Post category:Podcast

In this bonus episode of The Association Insights Podcast, we wrap up our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland. Host Keaveny Hewitt from OnWrd & UpWrd sits down with Alyssa Garcia, Web Project Manager, Master Juggler, and Cat Herder at Matrix Group International, whose journey from audio engineer to association tech partner is anything but traditional. Alyssa brings a refreshing blend of creative storytelling, strategic thinking, and deep curiosity to the conversation—offering insights on everything from website design to DEI, mentorship, and what it means to take up space. 🎧 It’s the perfect finale to our Gen Z series—filled with purpose, candor, and big-picture thinking about where associations go from here.

Shaping the Future: Gen Z on Communication, Community & Confidence

Post author:Colleen Gallagher
Post published:May 28, 2025
Post category:Podcast

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland. From digital engagement and workplace culture to intergenerational dynamics and professional purpose, this conversation is equal parts energizing and eye-opening. Whether you're rethinking your member engagement strategy or mentoring your youngest team member, this episode offers candid insights and practical takeaways you won’t want to miss.

Purpose Over Paycheck: Workforce, Values, & Gen Z Engagement

Post author:Colleen Gallagher
Post published:May 14, 2025
Post category:Podcast

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland. If you care about workforce development, remote work, or building meaningful Gen Z engagement pathways—this episode is packed with honest reflections and actionable ideas.

From Joining to Staying: Rethinking How Associations Engage Gen Z

Post author:Colleen Gallagher
Post published:May 7, 2025
Post category:Podcast

In this episode of The Association Insights Podcast, we kick off our May spotlight series on Gen Z and younger professionals in the association space—powered by our partners at Highland. Our guest is David Whited, Principal of Design Research & Strategy at Highland, an innovation consultancy helping mission-driven organizations uncover member needs and build digital solutions that meet them. David shares eye-opening insights from Highland’s Young Professional Membership Index (YPMI)—an annual national survey and benchmarking tool that’s helping associations uncover the real barriers to Gen Z and young professional engagement. 🎧 If you’ve been wondering why younger members aren’t joining—or why they don’t stay—this conversation is for you.