Member Value Reimagined: Leading the IT Channel into the Future
In this episode of The Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with a conversation that’s both timely and inspiring. Her guest, MJ Shoer, Chief Community Officer at the Global Technology Industry Association (GTIA), shares how his organization—formerly the CompTIA Community—is redefining member engagement and impact across the global IT channel. From steering a major rebrand and organizational split to expanding GTIA’s global footprint and strengthening cybersecurity readiness, MJ offers an insider’s look at what it means to deliver real, evolving member value in a rapidly changing industry.