data strategy

Read more about the article Data, Simplified: How Associations Can Actually Become Data-Driven

Data, Simplified: How Associations Can Actually Become Data-Driven

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Denny Lengkong, President of IntelliData, for a candid, jargon-free conversation about turning association data into decisions. From “Dashboarding 101” to building a culture that breaks down silos, Denny shares practical ways teams of any size can start small, prove value, and scale their analytics—without blowing the budget or waiting on IT. 🎧 Whether you’re leading a lean staff or modernizing a large association, you’ll get clear steps to move from scattered reports to a repeatable, data-driven rhythm.

Continue ReadingData, Simplified: How Associations Can Actually Become Data-Driven
Read more about the article Behind the Strategy: Building Smarter Content at the College of American Pathologists

Behind the Strategy: Building Smarter Content at the College of American Pathologists

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Julie McDowell, Director of Strategic Communications & Digital Content, and Becca Battisfore, Senior Content Strategist, at the College of American Pathologists (CAP) for an in-depth look at how a legacy association is modernizing its approach to content, data, and digital engagement. From managing messaging across member and customer audiences to aligning analytics with KPIs, Julie and Becca share how the CAP’s digital team of five supports 18,000 members and countless laboratories worldwide—all while driving measurable impact. Whether you’re leading a large communications department or a lean digital team, this episode offers real-world insights on prioritization, collaboration, and content strategy that actually works.

Continue ReadingBehind the Strategy: Building Smarter Content at the College of American Pathologists