Leading with Credibility, Story, and Scale: How Small Teams Can Take Awareness Global
In this episode of The Association Insights Podcast, host OnWrd & UpWrd’s Meghan Henning sits down with Amy Leitman, JD, President of NTM Info & Research (NTMir) for a powerful conversation about advocacy, awareness, and what it takes for a small nonprofit to execute a truly global media campaign. Amy shares the deeply personal origin story that shaped her work in rare disease education and support—and how a patient-driven mission can scale into meaningful impact over time. The conversation also digs into the behind-the-scenes strategy of building a breakthrough, fully bilingual media campaign that earned an Association Insights CommImpact Award for Excellence in Media Relations. If you work at an association or nonprofit with a small team, limited budget, and a big mission—this episode is packed with practical insight on how to scale impact without losing credibility or trust.
