Marketing Fundamentals That Still Matter: Trust, Touchpoints, and What Associations Should Focus on for 2026
In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Katy Doss, Founder & CEO of Script Marketing, for a practical conversation on the marketing basics associations can’t afford to skip—especially as attention gets harder to earn and teams are stretched thin. While Katy’s work centers on marketing for outdoor service businesses, her approach translates directly to association challenges: building trust, staying visible without overdoing it, and creating consistent member engagement that actually drives action. If you’re a marketing team of one (or close to it), trying to prioritize channels, improve credibility, or plan smarter for 2026, this episode is full of grounded insight.
