Future-Proofing Marketing: What Associations Need to Know Now
In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Jen O’Brien, Director of Research and Innovation at the American Marketing Association (AMA), to unpack the newly released Future Trends in Marketing Report—and what it means for association marketers navigating rapid change. With AI reshaping how work gets done, how audiences discover brands, and how trust is built, this conversation moves beyond hype to focus on practical, long-term implications. Jen shares how AMA approached foresight-driven research, why a 5–10 year lens matters right now, and how associations can better support professionals through disruption, skill shifts, and evolving career paths. Whether you lead marketing, communications, membership, or strategy, this episode offers clear insight into what’s changing—and how associations can stay relevant, trusted, and future-ready.