State of Media & PR for Associations: What Matters Most Heading Into 2026
In this New Year’s solocast episode of Association Insights, host Colleen Gallagher—CEO of OnWrd & UpWrd Marketing & Communications—takes a grounded, practical look at the evolving media and PR landscape for associations. With newsrooms shrinking, attention getting harder to earn, and AI reshaping how information is discovered and indexed, Colleen breaks down what’s changed, what hasn’t, and where associations have the clearest opportunity to build credibility and influence in 2026—through relationships, speed, and authentic storytelling.
