partnerships

Read more about the article High Touch, High Value: The Art of Modern Association Partnerships

High Touch, High Value: The Art of Modern Association Partnerships

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a fresh perspective from the higher education space. Host Colleen Gallagher sits down with Leah Lang, Senior Director of Partnerships and Corporate Engagement at EDUCAUSE, to explore how the organization moved beyond transactional sponsorships and built a high-impact partnership model that aligns with their mission—and delivers real value to both members and industry. 🎧 Whether you’re building a sponsor program from scratch or looking to deepen your existing relationships, this episode offers powerful takeaways on strategy, structure, and sustained success.

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Read more about the article Relationships, Revenue & Reimagining the Exhibit Hall

Relationships, Revenue & Reimagining the Exhibit Hall

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models. Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of America (IDSA), to explore how IDWeek has evolved into a flagship experience that delivers for both members and industry partners. 🎧 Whether you’re managing a massive expo floor or just getting started with industry partnerships, this episode offers tactical takeaways and real-world ideas to scale your success.

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Read more about the article Beyond the Logo: Rethinking Strategic Partnerships

Beyond the Logo: Rethinking Strategic Partnerships

In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA). Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth strategy and partner-led innovation, Edessa shares a bold, mission-centered approach to corporate engagement—one that prioritizes impact, alignment, and long-term value over one-off logos and short-term dollars. 🎧 Whether you're rethinking your sponsor packages or looking to deepen your existing partner relationships, this episode offers practical frameworks and fresh inspiration.

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Read more about the article A100 Podcast Highlight: Navigating Tech Partnerships: Harnessing Strategy and Insight with Sharon Pare

A100 Podcast Highlight: Navigating Tech Partnerships: Harnessing Strategy and Insight with Sharon Pare

Welcome to another episode of The Association 100 podcast. Today, we're delighted to host Sharon Pare, Senior Partnership Program Manager at HighRoad Solutions. With a wealth of experience in MarTech…

Continue ReadingA100 Podcast Highlight: Navigating Tech Partnerships: Harnessing Strategy and Insight with Sharon Pare