High Touch, High Value: The Art of Modern Association Partnerships
In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a fresh perspective from the higher education space. Host Colleen Gallagher sits down with Leah Lang, Senior Director of Partnerships and Corporate Engagement at EDUCAUSE, to explore how the organization moved beyond transactional sponsorships and built a high-impact partnership model that aligns with their mission—and delivers real value to both members and industry. 🎧 Whether you’re building a sponsor program from scratch or looking to deepen your existing relationships, this episode offers powerful takeaways on strategy, structure, and sustained success.
