Beyond the Logo: Rethinking Strategic Partnerships
In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA). Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth strategy and partner-led innovation, Edessa shares a bold, mission-centered approach to corporate engagement—one that prioritizes impact, alignment, and long-term value over one-off logos and short-term dollars. 🎧 Whether you're rethinking your sponsor packages or looking to deepen your existing partner relationships, this episode offers practical frameworks and fresh inspiration.