From Joining to Staying: Rethinking How Associations Engage Gen Z

In this episode of The Association Insights Podcast, we kick off our May spotlight series on Gen Z and younger professionals in the association space—powered by our partners at Highland. Our guest is David Whited, Principal of Design Research & Strategy at Highland, an innovation consultancy helping mission-driven organizations uncover member needs and build digital solutions that meet them. David shares eye-opening insights from Highland’s Young Professional Membership Index (YPMI)—an annual national survey and benchmarking tool that’s helping associations uncover the real barriers to Gen Z and young professional engagement. 🎧 If you’ve been wondering why younger members aren’t joining—or why they don’t stay—this conversation is for you.

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Driving Member Engagement Through Personalized Connections: A Conversation with Carla Lochiatto of ASIS International

Association professionals can learn a great deal from ASIS International’s approach, particularly in terms of how they’ve embraced personalization, leveraged member expertise, and created an authentic community experience that leads to both individual and organizational success.

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A100 Podcast Highlight: Building Stronger Communities Through Strategic Storytelling

Welcome to another enlightening edition of The Association 100 podcast. In this episode, your hosts Colleen Gallagher and Christine Stay, engage in a captivating discussion with Allegra Tasaki, a storyteller,…

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A100 Podcast Highlight: Navigating Recession–Insights for Trade Associations from Economic Expert Bill Conerly

In uncertain economic times, trade associations face the challenge of weathering recessions while ensuring the well-being of their employees and members. In a recent discussion on the A100 Podcast, renowned…

Continue ReadingA100 Podcast Highlight: Navigating Recession–Insights for Trade Associations from Economic Expert Bill Conerly