Designing with Intention: Gen Z on Web Strategy, Creativity & Belonging
In this bonus episode of The Association Insights Podcast, we wrap up our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland. Host Keaveny Hewitt from OnWrd & UpWrd sits down with Alyssa Garcia, Web Project Manager, Master Juggler, and Cat Herder at Matrix Group International, whose journey from audio engineer to association tech partner is anything but traditional. Alyssa brings a refreshing blend of creative storytelling, strategic thinking, and deep curiosity to the conversation—offering insights on everything from website design to DEI, mentorship, and what it means to take up space. 🎧 It’s the perfect finale to our Gen Z series—filled with purpose, candor, and big-picture thinking about where associations go from here.
