Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher goes solo for the second installment of our special three-part series on AI in PR. Today, we dive into the power of AI to transform your pitching efforts, including creating press lists and writing customized pitches. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at cgallagher@onwrdupwrd.com.

Key Highlights:

Building Targeted Press Lists:

  • Learn how AI tools can help you build highly targeted press lists efficiently.
  • Discover the importance of specific prompts and ensuring AI does not fill in uncertain information.
  • Find out how to use AI to gather verified contact information and analyze recent coverage to refine your press lists.

Crafting Compelling Pitches:

  • Understand how AI can make your pitches more personal and tailored, saving you time while increasing effectiveness.
  • Explore methods for refining pitches to be more compelling and concise for top-tier reporters.
  • Learn how to customize pitches to resonate with individual journalists based on their recent work and interests.

Real-World Examples:

  • Example 1: Improving a logistics pitch about a potential Canada border strike, resulting in a more direct and impactful pitch that secured immediate media interest.
  • Example 2: Enhancing a pitch for PTSD Awareness Month, transforming it into a compelling story that garnered coverage from a top target market.

Best Practices:

  • Important reminders about privacy and data security when using AI tools. Always consider using placeholder names and industries to protect sensitive information.

Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we’ll dive deeper into leveraging AI to enhance your PR strategies.

Stay Connected:

  • Resources: For early access to our AI ebook or any questions, email Colleen at cgallagher@onwrdupwrd.com.

Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

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