RESOURCE LIBRARY

Association Communications & Marketing Resources

OnWrd & UpWrd has curated a comprehensive resource library as part of our Association Insights initiative, specifically designed to enhance your association’s communications and marketing strategies. Whether you’re looking to raise the profile of your association, get more earned media, be a better thought leader, make better use of your research or build on your annual event PR efforts, these resources are for you. Our goal is to provide you with actionable strategies and tactics that you can put into practice today.

five steps to mastering earned media for your association

This guide reveals how earned media can build trust, enhance reputation, engage members, and drive positive change. It addresses the primary challenge associations face: effectively gaining media attention. Our five-step guide provides practical strategies for engaging journalists and sustaining media momentum as part of a comprehensive long-term strategy.

Five ways to use AI in your association's pr efforts

Discover how to harness the power of AI to elevate your association’s PR efforts. With nearly two-thirds of PR professionals already using generative AI to enhance their work, this eBook explores five practical ways your association can leverage AI to work faster and more effectively, ensuring you stay ahead in the ever-evolving landscape of public relations.

Five steps to unlock the power of your association's research

Discover how to maximize the impact of your association’s research with our eBook, providing a five-step process to amplify your findings, engage the right audience, and turn great research into impactful narratives. Learn the secrets to ensuring your valuable research doesn’t just sit idly on a virtual shelf, but effectively attracts attention and retains members.

How to nail your association's conference media day

Unlock the full potential of your association’s conference with a dedicated media day. This eBook reveals how hosting a media day can generate immediate publicity, engage key journalists and shape event narratives. Beyond short-term benefits, media day can establish your event as the industry’s news hub, enhance brand awareness and bolster your association’s reputation. Whether starting from scratch or refining an existing media event, discover essential tips to make your media day a resounding success.

Unlocking the power of linkedin

Tip Sheet: How Trade Associations Can Improve Their Company Pages

From membership to marketing

Tip Sheet: How ChatGPT Can Be A Game Changer for Associations Operations

Member comms strategy checklist

Tip Sheet: 10 Must-Have Items to Increase Engagement

Leveraging research for earned media

Tip Sheet: 7 Tips To Help You Leverage Your Association’s Research

A RECIPE FOR NATIONAL MEDIA COVERAGE

Tip Sheet: What drives earned media success at the national level?

BUSINESS GOALS Framework

Framework: Questions to Ask to Tie your Comms Efforts Back to Your Business Goals

About OnWrd & UpWrd Marketing & Communications

Our full-service, integrated marketing and communications firm helps clients break through the clutter to tell their story, engage their audience and elevate their brand. We help associations move onward and upward. As a women-owned firm, we are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute. We Do the Work.

OnWrd & UpWrd is also the publisher of The Association 100, a bi-monthly newsletter distributed to more than 25,000 association professionals across the country providing them with everything they need to know to be successful in their roles. It focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work with a goal of providing meaningful content that informs and inspires.