In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, we continue our special fall series with Highland exploring how associations can better attract, engage and retain younger professionals.

Host Colleen Gallagher and special co-host David Whited, Principal of Research & Strategy at Highland, sit down with Sid Bhatnagar, CEO of the American Society for Quality (ASQ), to explore how associations can become career-long resources for their members.

🎧 If your association is rethinking how it supports members throughout their careers, this conversation is for you.

Key Highlights:

Beyond Transactional Member Value: How associations can become more integrated into members’ career journeys rather than simply offering individual programs and resources.

Career Paths Aren’t Always Linear: How ASQ is helping professionals navigate changing roles, transferable skills and different routes through the quality profession.

Engaging Younger Professionals: Why personalization, technology and understanding different career goals are increasingly important to the member experience.

Community and Career Connection: How mentoring, career resources and stronger use of member data can help associations connect people with the right support at the right time.

Start Somewhere: Why associations shouldn’t wait for the perfect solution—and how taking action, learning and adapting can create meaningful member value.

🎧 Tune in for a practical conversation about career pathing, personalization and becoming a more meaningful part of members’ careers.

Resources:

🌐 Learn more about Highland: www.highlandsolutions.com
📊 Take the Young Professional Membership Index: https://www.highlandsolutions.com/member-index/sign-up

Stay Connected:

• Stay Connected: Subscribe to The Association Insights podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
• Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.

Coming Soon: We’ll continue bringing you conversations with association professionals sharing insights and strategies shaping the industry today. And coming soon, we’ll resume our special fall series with Highland, exploring how associations can better attract, engage and retain younger professionals through real-world examples of what’s working.

🎧 This special series is brought to you by our friends at Highland, where strategy meets research meets action.