young professionals

Read more about the article From Joining to Staying: Rethinking Younger Professional Engagement

From Joining to Staying: Rethinking Younger Professional Engagement

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, we kick off our September series focused on how associations can better attract, engage and retain younger professionals—powered by our partners at Highland. Our guest is Jon Berbaum, President of Highland, who joins host Colleen Gallagher to explore why younger professional engagement has become an association-wide strategic issue—and why getting someone to join is only the beginning. If your association is working hard to attract younger professionals but struggling to keep them, this conversation is for you.

Continue ReadingFrom Joining to Staying: Rethinking Younger Professional Engagement
Read more about the article From Joining to Staying: Rethinking How Associations Engage Gen Z

From Joining to Staying: Rethinking How Associations Engage Gen Z

In this episode of The Association Insights Podcast, we kick off our May spotlight series on Gen Z and younger professionals in the association space—powered by our partners at Highland. Our guest is David Whited, Principal of Design Research & Strategy at Highland, an innovation consultancy helping mission-driven organizations uncover member needs and build digital solutions that meet them. David shares eye-opening insights from Highland’s Young Professional Membership Index (YPMI)—an annual national survey and benchmarking tool that’s helping associations uncover the real barriers to Gen Z and young professional engagement. 🎧 If you’ve been wondering why younger members aren’t joining—or why they don’t stay—this conversation is for you.

Continue ReadingFrom Joining to Staying: Rethinking How Associations Engage Gen Z