Author: Colleen Gallagher

This author has written 141 articles
Read more about the article Leading Across Borders: Lessons in Global Alignment, Agility, and Advocacy

Leading Across Borders: Lessons in Global Alignment, Agility, and Advocacy

In this episode of The Association Insights Podcast, host Meghan Henning sits down with Marilena Vrana, Vice President of Public Affairs and EU Operations at the Plasma Protein Therapeutics Association (PPTA), to explore what it takes to lead a global association strategy with unity, speed, and impact. From Brussels to Washington, Marilena shares how her team navigates cultural, regulatory, and political complexity while keeping member needs and patient access front and center. With decades of experience in European health policy and a deep commitment to collaboration, she offers powerful lessons in stakeholder engagement, cross-border communication, and values-based leadership. Whether you’re managing regional offices or rethinking your global footprint, this episode delivers clear, thoughtful insight into how associations can stay aligned across continents—and stay ahead of change.

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Read more about the article Smart Starts, Big Impact: How One Small Association is Leading with AI

Smart Starts, Big Impact: How One Small Association is Leading with AI

In this episode of The Association Insights Podcast, we kick off our August series on artificial intelligence with a powerful real-world example of how small-staff associations can lead with strategy, innovation—and confidence. Host Meghan Henning sits down with Cathy Lada, D.Sc., CAE, Chief Marketing & Membership Officer at the American Alliance of Orthopaedic Executives (AAOE), to explore how her team is thoughtfully integrating AI to enhance member experience, streamline operations, and unlock time-saving value across the organization. 🎧 Whether you’re just starting to explore AI tools or ready to build your first custom GPT, this episode offers clear, practical insights from someone who’s been there—and is doing the work every day.

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Read more about the article Trust, Fit, and Follow-Through: Building Sponsor Relationships That Last

Trust, Fit, and Follow-Through: Building Sponsor Relationships That Last

In this episode of The Association Insights Podcast, we wrap up our July series on sponsorships, partnerships, and non-dues revenue with a candid conversation about the human side of corporate engagement. Host Meghan Henning sits down with Cindy Simpson, M.Ed., CAE, Corporate Relations Manager at the Urgent Care Association (UCA), who brings decades of experience across membership, meetings, and business development. With over 100 corporate partners in her portfolio, Cindy offers grounded, real-world advice on building trust, qualifying fit, and creating long-term value for both members and sponsors. 🎧 Whether you’re refining your sales approach or rethinking your entire partner strategy, this episode delivers fresh ideas and proven tactics you can apply right away.

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Read more about the article High Touch, High Value: The Art of Modern Association Partnerships

High Touch, High Value: The Art of Modern Association Partnerships

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a fresh perspective from the higher education space. Host Colleen Gallagher sits down with Leah Lang, Senior Director of Partnerships and Corporate Engagement at EDUCAUSE, to explore how the organization moved beyond transactional sponsorships and built a high-impact partnership model that aligns with their mission—and delivers real value to both members and industry. 🎧 Whether you’re building a sponsor program from scratch or looking to deepen your existing relationships, this episode offers powerful takeaways on strategy, structure, and sustained success.

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Read more about the article Encore Episode: What’s Changed—and What’s Working—When It Comes to Young Professional Engagement

Encore Episode: What’s Changed—and What’s Working—When It Comes to Young Professional Engagement

In this special encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back David Whited, Principal of Design Research & Strategy at Highland, to walk us through fresh insights from the newly released 2025 Young Professional Membership Index (YPMI)—dropping the same day this episode airs.

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Read more about the article Relationships, Revenue & Reimagining the Exhibit Hall

Relationships, Revenue & Reimagining the Exhibit Hall

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models. Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of America (IDSA), to explore how IDWeek has evolved into a flagship experience that delivers for both members and industry partners. 🎧 Whether you’re managing a massive expo floor or just getting started with industry partnerships, this episode offers tactical takeaways and real-world ideas to scale your success.

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Read more about the article Beyond the Logo: Rethinking Strategic Partnerships

Beyond the Logo: Rethinking Strategic Partnerships

In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA). Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth strategy and partner-led innovation, Edessa shares a bold, mission-centered approach to corporate engagement—one that prioritizes impact, alignment, and long-term value over one-off logos and short-term dollars. 🎧 Whether you're rethinking your sponsor packages or looking to deepen your existing partner relationships, this episode offers practical frameworks and fresh inspiration.

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