Read more about the article Member Value Reimagined: Leading the IT Channel into the Future

Member Value Reimagined: Leading the IT Channel into the Future

In this episode of The Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with a conversation that’s both timely and inspiring. Her guest, MJ Shoer, Chief Community Officer at the Global Technology Industry Association (GTIA), shares how his organization—formerly the CompTIA Community—is redefining member engagement and impact across the global IT channel. From steering a major rebrand and organizational split to expanding GTIA’s global footprint and strengthening cybersecurity readiness, MJ offers an insider’s look at what it means to deliver real, evolving member value in a rapidly changing industry.

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Read more about the article Member Value Reimagined: Why Audio is Your Most Underused Membership Tool

Member Value Reimagined: Why Audio is Your Most Underused Membership Tool

In this episode of The Association Insights Podcast, we're continuing our Member Value Reimagined series with an eye-opening conversation about one of the most overlooked engagement tools in the association toolkit: audio. Host Meghan Henning sits down with Kevin C. Mitchell, Esq., CEO of Modio Information Group, to explore how narrated content and branded audio platforms are helping associations transform their member experience, extend the life of their publications, and even open up powerful new revenue streams. Whether you’ve already launched a podcast or are just starting to explore audio strategy, this episode will reshape how you think about access, content delivery, and engagement.

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Read more about the article Member Value Reimagined: Launching a Freemium Model that Works

Member Value Reimagined: Launching a Freemium Model that Works

In this episode of The Association Insights Podcast, we launch our Member Value Reimagined series with a bold and inspiring story from the American Society for Nondestructive Testing (ASNT). Host Meghan Henning sits down with Pat White, Director of Membership, and Nealy Wheat, Chief Financial & Administrative Officer, to explore how ASNT broke the mold—replacing a traditional dues-based model with a freemium structure that’s already delivering surprising results. From board buy-in to cross-team collaboration, this episode offers a behind-the-scenes look at how associations can challenge the status quo, grow their reach, and still drive revenue—without sacrificing value.

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Read more about the article The Association PR Toolkit—Smart, Strategic, and Actually Doable

The Association PR Toolkit—Smart, Strategic, and Actually Doable

In this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, walks through the essential tools every association needs in their PR playbook. From mapping out the right stories to building the right press list—and pitching them to the right people—this is your tactical, honest, and refreshingly practical guide to PR that works. Get ready for a fast-moving, tip-packed episode designed to help you build visibility, credibility, and momentum—on your terms.

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Read more about the article Making Awareness Days Work: A Smart Strategy for Associations

Making Awareness Days Work: A Smart Strategy for Associations

In this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, breaks down one of the most debated tactics in association PR: awareness days. While some call them overdone or ineffective, Colleen makes the case that, done right, awareness days can unlock real visibility, credibility, and media wins—especially for associations. With real client examples and a clear, strategic framework, this episode is packed with practical advice on how to tap into awareness days in a way that’s smart, localized, and aligned with your mission.

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Read more about the article A True Video Partner: Rethinking Storytelling at Your Association

A True Video Partner: Rethinking Storytelling at Your Association

In this episode of The Association Insights Podcast, O&U CEO and host Colleen Gallagher sits down with C. Dallas Golden, DES, founder and Chief Video Strategist of Pond Ripple Media, for an honest and energizing conversation about the power of authentic storytelling. Dallas has spent the last decade helping associations and nonprofits elevate their video strategies—not as a vendor, but as a true partner. From interviews that spark emotion to B-roll that brings conferences to life, Dallas shares how associations can use video to connect more deeply with members, sponsors, and mission—all without blowing the budget. Whether you’re just getting started with video or looking to grow your strategy across departments, this episode is packed with practical takeaways and fresh perspective on what it means to tell your story well.

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Read more about the article Communicating What Matters: A Roundtable Replay

Communicating What Matters: A Roundtable Replay

In this episode of The Association Insights Podcast, we’re bringing you a special replay of our summer LinkedIn Live panel: Communicating What Matters—How Associations Can Lead with Strategic Storytelling. Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable features two communications leaders navigating some of the most complex issues facing associations today: Tim Ebner, Senior Director of Communications at the Can Manufacturers Institute Sean Luechtefeld, Ph.D., Senior Director of Communications at ANCOR From politicized narratives and media scrutiny to member trust and message discipline, this conversation offers honest, experience-driven advice for association pros navigating the intersection of policy, people, and purpose.

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