Building Trust, Community, and Belonging: Inside Virginia REALTORS®

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher sits down with Leslie Frazier, SVP of Community and Industry Relations at Virginia REALTORS®, for a thoughtful conversation on leadership, advocacy, housing, and the evolving role of associations in building stronger communities. With experience spanning political campaigns, state government, and association leadership, Leslie shares how relationship-building, data, and authentic communication help Virginia REALTORS® navigate complex issues like housing affordability, advocacy, and belonging in a rapidly changing environment. Whether you lead advocacy, membership, communications, or strategy, this episode offers practical insight into how associations can stay trusted, relevant, and member-focused during times of change.

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Why Trust Is the Most Valuable Asset Associations Have Right Now

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher takes a step back to focus on a foundational—but often overlooked—driver of association success: trust. In a landscape shaped by information overload, growing skepticism, and declining institutional credibility, trust is no longer assumed—it’s earned, reinforced, and, if neglected, quickly lost. Whether you’re leading communications, shaping strategy, or thinking about how your organization shows up in the market, this episode offers a clear, practical lens on how to build trust in a time when it matters more than ever.

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