data

Read more about the article From Data Rich to Insight Driven: Building Smarter Association Strategies

From Data Rich to Insight Driven: Building Smarter Association Strategies

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher welcomes Denny Lengkong, President of IntelliData, back to the podcast to explore one of the biggest challenges facing associations today: turning mountains of data into meaningful decisions. While many organizations have more data than ever before, few are fully leveraging it to drive strategy. Denny shares practical advice on how association leaders can move beyond reporting, ask better questions, prepare their organizations for AI, and build a data culture that supports smarter decision-making—not just more dashboards. Whether you're just beginning your data journey or looking to make AI work more effectively for your organization, this episode offers practical, actionable insights for association leaders at every stage.

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Read more about the article Using Member Data to Strengthen Your Messaging

Using Member Data to Strengthen Your Messaging

In this solo episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher, President & CEO of OnWrd & UpWrd, breaks down one of the most overlooked opportunities in association communications: how to better use the member data you already have to shape stronger, more relevant messaging. While many organizations focus on collecting more data, Colleen challenges that assumption arguing that most associations already have a wealth of insight at their fingertips. The real gap isn’t access to information. It’s how that information is translated into what organizations actually say publicly. If you’re responsible for communications, marketing, membership, or leadership strategy, this episode offers a practical, mindset-shifting approach to building messaging that resonates—and drives real engagement.

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Read more about the article A100 Podcast Highlight: Building Stronger Communities Through Strategic Storytelling

A100 Podcast Highlight: Building Stronger Communities Through Strategic Storytelling

Welcome to another enlightening edition of The Association 100 podcast. In this episode, your hosts Colleen Gallagher and Christine Stay, engage in a captivating discussion with Allegra Tasaki, a storyteller,…

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